20 Best PPA Networks 2022
These are the Blue Book Top 20 CPA (Cost-Per-Acquisition/Cost-Per-Action) networks selected by advertisers and publishers in the global performance marketing community.
| INDUSTRY LEADERS 2022 | |||
|---|---|---|---|
| Investment | Network | Comments | |
| Run[cb] (formerly Clickbooth) |  |
Run[cb] took a confident stance when the pandemic hit and continued to invest in its platform and growth opportunities. One of these investments was the purchase of Digital Remedy's direct division in late 2020. By purchasing direct business from Digital Remedy, Perform[cb] acquired additional capabilities in call and media buying that complemented their established expertise and number one network of CPAs for six years in all key aspects of CPA marketing. With the acquisition, more marketers and partners joined Perform[cb]n industry-leading network that expands its selection of high-quality offers and traffic. Publishers love its innovative optimization and campaign management tools. Advertisers value a highly responsive and experienced team of advertising representatives. Run[cb] says: “Execute[cb] enables brands to acquire new customers through incremental digital channels with a pay-for-performance model. Our proprietary technology and highly curated partner marketplace align 'cost-based' pricing with customer lifetime value.” |
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| DMS – Digital Media Solutions |  |
As a leading provider of technology-based, data-driven digital performance advertising solutions, Digital Media Solutions has a strong reputation among advertisers and publishers alike. DMS Performance Ad Market (formerly W4) has strengthened since its acquisition two years ago. Always popular with publishers, DMS has clearly worked hard to gain advertiser enthusiasm and votes in this year's Blue Book survey. DMS says: “Focused on high-quality traffic and touch support, DMS Performance Ad Market connects leading advertisers with industry-leading publishers, leveraging DMS' proprietary tracking platform to execute and optimize high-converting CPA, CPL, CPC and CPM campaigns across media channels, according to including email, native, search, social and more.” |
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| MaxBounty |  |
MaxBounty has been an industry leader for over ten years. Winners of the Advertiser's Choice award last year, they maintained a high level of support this time around, missing out by the slimmest of margins. Publishers and advertisers in the Blue Book survey praised the agile handling of the effects of the pandemic as well as their customer and partner support. With experienced leadership, excellent technology and a solid reputation, MaxBounty has a good chance of gaining market share in 2021. |
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| Click Dealer |  |
ClickDealer is the market leading affiliate network with over a decade of experience in the industry. The company's long-standing performance marketing has provided them with an experienced management team, in-house optimization and tracking solutions, and exclusive agreements with long-term partners that make ClickDealer popular with publishers and advertisers worldwide. |
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| CrackRevenue |  |
Based in Quebec, Canada, CrakRevenue is an established network with a growing reputation. Very solid. |
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| TORO Advertising |  |
The small, growing Spanish network Toro received enthusiastic support from both advertisers and publishers. |
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| Affiliate network |  |
The Miami-based network founded by Sonny Palta is a big hit among publishers in our survey, and is ranked on the GLOBAL20 list for the first time this year. |
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| A4D |  |
Based in San Diego, A4D is an aggressive, smart network with a loyal following of publishers. |
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| Global Wide Media |  |
Based in Los Angeles, Globalwide describes itself as a leader in data-driven digital marketing, providing premium media solutions to the world's leading brands and agencies. Highly experienced in performance marketing, they have made rapid strides in call-based pricing and are a popular choice for advertisers and affiliates. |
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| mobile |  |
Mobidea is an award-winning Mobile Affiliate Network that specializes in mobile offers for affiliate marketers. Driven by technology and education, Mobidea knows +130,000 affiliates and what makes them successful. |
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| AdCombo |  |
Founded in 2014, AdCombo focuses on Tier 2 countries such as Eastern Europe, South Asia and Latin America. They get a lot of support from international affiliates and are new to our rankings this year. |
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| MaxWeb |  |
MaxWeb is an Irish network specializing in health and beauty campaigns primarily through social and content marketing channels. They are popular with affiliates who love laser focus and well-optimized offers. |
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| CPALead |  |
CPALead focuses on mobile app installs and uses a real-time bidding platform that connects mobile app advertisers with anyone with mobile traffic. They are established, have been around for over a decade, and have a good reputation. |
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| Admission |  |
A leading European network, Admitad is a truly international network with a wide reach. Admitad says: “Admitad GmbH is an international CPA affiliate advertising network with over 80,000 active and verified publishers and 1,600 advertisers. Founded in 2010, the company is headquartered in Heilbronn, Germany, with 7 offices worldwide and sales in over 80 countries. We offer CPA/Rev-Share managed advertising in our global affiliate network with 15 different traffic categories in 15 different languages.” |
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| AdWork Media |  |
AWM is particularly strong at locking down content and operates on its own platform to provide a superior publisher experience. |
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| PX |  |
Founded in 2010 as ReviMedia and now renamed, PX offers a marketplace for customer acquisition through leads, phone calls and appointment booking campaigns. Their Open Exchange delivers leads from over 500 publisher sources, while their private marketplaces facilitate direct relationships. |
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| MyLead |  |
Based in Poland, MyLead is a popular network with almost 100,000 partners. A full range of global offers as well as good partner services and training are deservedly well supported in our Blue Book surveys. |
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| Convert2Media – C2M |  |
Convert2Media, better known as C2M, is based in Florida and has been around since 2007. A highly experienced, intelligent and committed affiliate network, C2M was one of our top rated networks for many years and is now welcome back to the top. 20. |
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| RevenueAds |  |
Based in Oklahoma, RevenueAds has been around for a decade or more. This is their first time in Blue Book's top 20, and our response panel specifically mentions their email list marketing and management capabilities. |
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| iMonetizeIt |  |
iMonetizeIt offers a CPA marketplace and a powerful Smartlink solution with traffic from the global web. They especially focus on dating, sweepstakes and nutra. |
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| Cpamatica |  |
Founded in 2015, Cpamatica is a network based in Kyiv, Ukraine, with a global reach. Particularly strong dating and lotteries offer verticals. |
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| NEW IN THE BLUE BOOK: RECOMMENDED NETWORKS | |||
|---|---|---|---|
| Investment | Network | Comments | |
| Affworks.com |  |
AffWorks is an innovative full-service advertising, digital, affiliate and performance marketing agency offering exclusive affiliate program management with a focus on lead generation. |
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| Pull In Media |  |
Dynu is a pioneer in affiliate marketing; the first international network based out of Vietnam with a long-term vision to establish itself as a major brand in the industry. They have an energetic and intelligent team and bring a different perspective that remains focused on results and campaign effectiveness. |
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Best Affiliate Networks for Acquisitions – 20 Best CPA Networks
Every year we conduct the largest research survey in the performance marketing industry to find the best CPA (Cost-Per-Acquisition) networks. The answers are then combined with input from a Blue Ribbon panel of industry experts and mThink's own research. The result is the Blue Book Top 20 CPA Networks, selected by advertisers and publishers in the global performance marketing community. These are industry leaders who deliver the high level of customer service, professionalism and consistent ROI that is the hallmark of a top network. They have also learned to survive and thrive in a constantly changing and incredibly competitive environment, so they are invariably led by smart and effective leaders.
The THE BLUE BOOK The Top 20 is not a simple list of the largest networks. Instead, it considers reputation, influence, clientele, popularity and scale.
An important part of the ranking process is our survey conducted in the fall, which includes more than 25,000 industries. In the survey, we ask an open-ended first question to identify the respondent's favorite networks for implementing CPA and affiliate campaigns. The open field nature of this first question is designed to avoid bias in selection due to prompts or which networks we include in the selection list. On the next screen, we provide a list of nearly 50 networks, from which respondents are asked to select four additional networks in each CPA and affiliate network category, with an additional open field for opt-in choices. We are considering a total of around 400 networks.
In addition to the survey, we research and aggregate experts' views, traffic data, measures of industry effectiveness and as much other data as we can collect. We also have a strong Blue ribbon panel of respected industry leaders to help provide insight and review.
The end result of all these negotiations is THE BLUE BOOK Top 20: the largest and fairest review of the best marketing networks in the world.
Disclaimer
While we put a huge amount of effort into researching and compiling the Blue Book rankings, they should be considered expressions of our opinions only, as with all such lists. In creating and publishing these rankings, mThink does not guarantee or warrant their accuracy or factual basis. We recommend that users do their own research. mThink shall not be liable under any circumstances for any investment, for any errors or omissions in any classification, or for any loss or damage arising from the use of the investment or investments.
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