Owning a Software as a Service (SaaS) company is just like any other business. You have your product and you need to sell it. However, you may be wondering how you can promote your offering and increase your profits. This is where affiliate marketing comes into play. Creating a successful affiliate program can help you generate extra income and grow your business. Plus, the costs are minimal and you can reallocate the saved resources elsewhere. In this post, we will discuss the benefits of starting affiliate programs for your SaaS business. Next, we look at 4 examples of affiliate marketing done well. Let start it! Start an affiliate program can be a good move for a SaaS company. That comes with it minimal costs and offers plenty of opportunities to promote new products. Content creators can help increase revenue by recommending their products to their audience. You can then pay them a commission on every sale made through them affiliate links. This model can be more effective than traditional advertising. In fact, study by Forrester Consulting shows that companies with affiliate programs grow twice as fast. If you have a WordPress site, you can use it Our Easy Affiliate plugin to create your own, self-operated affiliate program: You can easily recruit and manage affiliates with this tool. You can also access real-time reports about your program, email marketingone-click payouts and more. Before you create your affiliate program, it’s helpful to look at some successful examples. Let’s take a look at some popular SaaS affiliate marketing programs. Canva is a drag-and-drop graphic design tool that helps users create professional images and documents. It also offers templates for various types of marketing materials, including social media posts, logos, and presentations. Affiliate program of Canva is relatively new but has over 8,000 partners. Affiliates can earn up to $36 for every new subscriber who signs up through their referral links. If a user takes out the monthly subscriptionthe affiliate receives a commission for the first two months of membership. In addition, the company offers regular and flexible payment options. It also uses cookie-based tracking software so that affiliates can be credited within 30 days of the first click on the referral link. Key Takeaway: Offer generous commissions for new signups. This can help encourage your affiliates to promote your product more often. All in one SEO (AIOSEO) is one of the most popular SEO plugins on WordPress. Used by more than three million professionals, the tool offers on-page optimization, smart sitemaps, schema support, webmaster tools, and more. Similar to Canva, Commissions from AIOSEO because affiliates are very generous. Every sale is worth 20%, be it basic or elite license. Affiliate earns a minimum of $9.90 per referral and a maximum of $83.80 per sale. Moreover, the program has ready banners and marketing materials for affiliates. This will save them time and make more sales. Key Takeaway: Offering ready-made banners can help you gain traction potential partners. You can even create them with Canva! HubSpot is one of the leading names in the digital marketing industry. The company offers a wide range of customer relationship management (CMR) tools for businesses. Affiliate program of HubSpot offers unique incentives. For example, the affiliate can choose between two options: 15% recurring commission for one year or 100% flat rate for the first month’s income. It also offers a 90-day cookie window, which gives affiliates more time to convert leads. Key Takeaway: Consider offering more commission options to attract more members. Also, a generous cookie window can help make the program more popular. Smash balloon a WordPress plugin for displaying social media feeds on websites. With over 1.75 million users, it offers options for Facebook, Instagram, Twitter, YouTube and more. Affiliate program of Smash Balloon offers a standard 20% commission on every sale. Affiliates can earn up to $119.60 with a single purchase. This amount may be higher if the customer purchases multiple plugins. The cookie window is 30 days. It also offers a range of banners and marketing materials. Key Takeaway: If you have more than one product, try to offer attractive commissions for multiple purchases made by the same user. This can help you make more sales. If you sell software and digital tools, an affiliate marketing program can help you increase your profits. By outsourcing your sales and marketing to content creators and influencers, you can free up a lot of time and resources. In this post, we looked at 4 successful SaaS affiliate marketing programs: Questions about SaaS affiliate marketing programs?? Let us know in the comment section! If you liked the article, be sure to follow us Twitter, Facebook, Pinterestand LinkedIn! And don’t forget to subscribe in the box below.
Benefits of starting an affiliate program for your SaaS company
4 successful SaaS affiliate marketing examples
1. Canvas
2. All in one SEO
3. HubSpot
4. Smash Balloons
Conclusion