Generating leads through content marketing
Why you need content to generate qualified leads
Content plays a powerful role in helping your company generate qualified leads. You can attract visitors to your site, educate and engage them with blog content, capture their contact information when they download valuable gated content, and then nurture them through email. This approach builds a full sales pipeline of educated and qualified leads destined to become your best customers.
reach your target audience
Content published outside of your website (guest posts and press mentions) attracts a new audience. Because this content is published on sites your audience members read and trust, it helps build credibility with your target audience. Doing keyword research and optimizing on- and off-site content for search also helps you reach more people by placing your insights in search results.
Educate and convert
As you continue to publish content that your target audience finds valuable and helpful, you can drive them back to your site, educate them with in-depth and engaging blog content, and convert them into leads with closed content.
nurture and engage
Now that you've converted your website visitors into leads, you can provide that contact information to your sales team. You can continue to use your content to stay top of mind with your audience through email newsletters and drip campaigns, engage your followers on social media, and answer questions during the sales process.
Our lead generation packages start at $5,000 per month.
How we help you achieve results
Depending on your needs, we will create a customized package to help your company generate leads through content marketing. The following products are components of the Lead Generation Package:
content
strategy
guest
posts
public
relations
Media ownership and personalization
projects
Keyword research and
Auditing technical sites
Take advantage of your company's knowledge
Your company is full of industry experts. It's our job to help you turn their expertise into content that builds trust with your audience members and converts them into leads. We do this by helping you identify key subject matter experts in your company and using our proven knowledge sharing process to gather their unique insights. From there, we help you create engaging and relevant content that speaks to your target audience and positions your company as the go-to resource in your industry.
Are you interested in using our content marketing services to achieve your company's lead generation goals?
KPIs we will use to measure lead generation success
Reference and
organic movement
Return
rate of visitors
average
top score
lead
conversions
Hear what our customers have to say
“We've been a client of Influence & Co. for over three years. We use the content we co-create to fuel the email campaigns our SDRs send to potential clients. From our work with Influence & Co., we've also seen an average of 10 qualified marketing leads come in each week as a result of the content we've created and pushed out through our blog and newsletter.”
Your ICO. Group
Each of our clients has a dedicated account team to help you generate content marketing results by strategizing, creating and publishing content.
Your account team is supported by a number of other content marketing specialists, including SEO specialists, account service managers, graphic designers, advertising and PR strategists, and writers, forming Influence & Co. as a powerful extension of your marketing team.