Category: Content Marketing

How do you price your services?The payment structure for Influence & Co's content marketing services is a monthly payment. We do not use billable hours. The monthly payment is calculated according to the scope of work during a year. We take into account the standard amount of time it will take throughout the consulting, content

It has never been easier to discern the relationship between content and revenue. But the recent rise in importance of content marketing will likely bring extra scrutiny to every dollar spent.The ideal is a content strategy that engages an audience and leads many of them to become customers and come to rely on your brand's

Great content writers know how to craft rough ideas into stories that make the audience eager to read or watch more. Skilled marketers know how to build content into powerful campaigns that compel audiences to act. Your job requires excellence for both – and everything else marketing and content creation entail. No wonder content marketers report

Matt Hartley is not a marketer.And yet, he's a 2022 B2C Content Marketer of the Year finalist.Although seemingly inappropriate, it is not. Not all companies approach content with the same organizational structure.Matt is Head of Editorial Strategy and Senior Director of Business & Public at TD Bank Group. TD Stories, the team's branded journalism platform

How confident are you about your plans for 2023? After the last few years, creating a (highly recommended) plan feels more like fodder for memes than a means to a desired end.The global health crisis may have receded for now, but many uncertainties loom (a global recession is just one).However, as I wrote last year

“The stock market is not the economy.”When the stock market rises, it does not always follow that the economy is excellent. When the stock market crashes, it doesn't always mean the economy is bad.This is as true today as it was 25 years ago when I started marketing. And it's a great reminder to avoid

Yes, it's hard to write.When writing for content marketing, the process becomes even more challenging. You don't have time to sit and wait for inspiration or a muse to help you create a fascinating text. You have content plans to follow and deadlines to meet.Then fear arises.Raise your hand if any of these whispers creep

Video is imperative in your marketing strategy now, given that people are watching it more than ever.With social feeds flooded with this must-have content, you can't stand out if you compromise on quality. But videos that make an impact take time to create—planning, scripting, recording, editing, and everything in between.To get the maximum return for

A few years ago they talked about making the workplace more suitable for everyone. Today, in light of the changing role of the physical office, the conversation turned to the workspace.A successful work environment works like a community, with consistent communication, responsiveness and flexibility. The challenges of working effectively in individual roles and as a

Updated Nov. 28, 2022 Content marketers love their books. That’s apparent year after year when Content Marketing Institute compiles its holiday gifting list. It was also apparent to anyone who saw the long line of Content Marketing World attendees waiting to get an autographed copy of Ann Handley’s new release. No surprise, the second edition