The Internet of Things (IoT) has changed our lives, from healthcare to grocery shopping. E-commerce is no exception to this. Therefore, if you don’t take advantage of IoT start e-commerceyou may be missing out on significant growth opportunities. Fortunately, taking advantage of the IoT can be simple. With automation and personalization user experience (UX) can help your startup grow in the rapidly changing landscape of digital shopping. In this post, we’ll explain what IoT is and why it’s important for e-commerce. Next, we’ll share four ways you can use this new technology to grow your business. Let’s get to it! The IoT is a network “things” – including devices, machines and computers – that are connected to each other through data sharing over the Internet. For example, smart cars like Tesla, wearables and Amazon’s Alexa speaker are all part of the IoT: IoT has changed the face of e-commerce. Global retail e-commerce sales in 2021 only reached USD 4.9 trillionthe numbers are expected to only increase. Mobile devices, which are also part of the IoT, have greatly influenced the surge in e-commerce sales. According to OberloIn 2021, the average American spent 234 minutes a day on their phone, laptop and/or tablet. As consumers spend more and more money online, businesses that don’t adapt may be left behind. IoT can help your e-commerce business grow, but only if you are aware of the opportunities and actively pursue them. Here are four ways your e-commerce business can benefit from IoT. Mobile devices are part of the IoT and have significantly influenced the growth of e-commerce. According to OuterBox 79% of smartphone users purchased on your mobile device in the last six months. Thus, businesses that adapt to this growing trend can achieve more sales with mobile shoppers. If you are an e-commerce entrepreneur, mobile friendly website essential to maintain competitiveness. You’d be wise to make sure you market to smartphone, tablet, and laptop users alike. You can do this by ensuring that your navigation menus, image sizes and design adapt to these devices. You can also take advantage of the connectivity between mobile devices and other IoT devices by selling “smart” products that require an app. For example, you can add an element such as Atomi Smart coffee maker to your inventory. However, make sure that any additional products you sell are consistent with your product generic brand. Devices within the IoT provide access to consumer data via sensors, microphones, click tracking, and more. Businesses can take advantage of this kind of information analysis of the data and using the results to refine the customer’s user experience. For example, if you sell smart appliances like refrigerators, you can improve your customers’ experience by collecting data about how they use their devices. You can then customize the shopping process to address common pain points or preferences. THE smart refrigerator able to sense what kind of food is stored in it. In this case, the smart fridge seller can use information such as expiration dates to inform users when food is going bad and when to buy milk: Thanks to increased access to user data, you can better adapt to the needs of your customers. By using this knowledge, you can improve your e-commerce model in general, in fact increase conversions. New additions to IoT are always optimizing purchasing, shipping and tracking processes. For example, technologies such as smart shelves they change the way inventory is managed. Implementation IoT sensors obsession radio frequency identification (RFID) tags can help with inventory management. The IoT sensor detects environmental changes and reports via the cloud. You can attach sensors and RFID tags to track your products. Both can send information to connected devices, which can then be relayed to clients. As an e-commerce entrepreneur, you can improve efficiency by automating your storage and shipping processes as much as possible. IoT automation is impacting online shopping in many ways. This is becoming more common as it can significantly increase productivity. For example, Amazon Go there is automation of cash registerswhich helps simplify the consumer’s decision-making process. Additionally, digital wallets and chatbots can make shopping easier for your customers and free up time and resources. Moreover, online payment options such as Google Wallet and Apple Pay are starting to completely replace physical wallets. While there are many chatbot options to choose from, Ada is a popular e-commerce assistant that can simplify communication with customers: By using these and similar tools, you can improve your customers’ shopping experience while reducing your workload. As a result, you can free up your time to focus on growth strategies, such as marketing. More and more consumers are shopping online and using more and more smart devices. Therefore, using or selling these IoT technologies can generate significant returns when starting an e-commerce business. In summary, here are four ways you can use IoT to improve your online business: Do you have questions about how you can leverage IoT for your e-commerce business? Share your thoughts with us in the comments section! If you liked the article, follow us Twitter, Facebook, Pinterestand LinkedIn. And don’t forget to subscribe in the box below!What is IoT? (and why it matters to e-commerce)
1. Win more customers with mobile devices
2. Personalize your customers’ user experience
3. Automate your logistics
4. Optimize the purchase process
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