What is Semrush? The Plain English Guide to Semrush in 2023

Semrush is the world’s #1 SEO company offering SEO software.

SEO (Search Engine Optimization) is the process of improving the organic visibility of your website or business in search engines such as Google.

Semrush’s software helps you do this by helping you come up with topic ideas, create content, track site visitors and increase your overall search traffic.

Looking for a FREE trial?

Basically, Semrush can help you grow your business using search engine optimization methods. If you’re curious about what Semrush is, its uses, and what it can do for your business, this post is for you.

Plus, we’ll give you a little history of Semrush and how it’s helped shape the SEO industry.

Let’s jump into the details without much ado.

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What is Semrush? What is Semrush used for? Why are 10+ million users using it?

What is Semrush?

Semrush is an all-in-one SEO software that offers over 55 SEO tools under one roof. You can perform almost any SEO-related task, including keyword research, website audits, keyword rank tracking, brand monitoring, competitor analysis, and more with Semrush.

If you are looking for a powerful SEO toolset – Semrush is what you need! Semrush is also one of the first companies to offer software as a service (SaaS) for SEO.

Want to know the short history of Semrush? Let’s find out.

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Semrush Background: Who Owns Semrush?

Semrush was founded by Oleg Shchegolev and Dmitry Melnikov in

Before the launch of Semrush, Oleg and Dmitri published Seodigger, which was then renamed SeoQuake Company in 2007.

In 2016, Semrush reached its BIGGEST milestone with one million customers in more than 100 countries.

As of 2022, the Semrush company has more than 1000 employees worldwide. It is currently used by over 10 million people and provides access to above 55 SEO tools under one roof.

Semrush also offers a 30-day FREE trial which you can grab from the link below.

Try Semrush 30 day free trial

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What does Semrush do? 3 Semrush Tools to Help Your SEO Plan

Semrush is a powerful marketing platform that offers everything from keyword research to backlink analysis, ranking tracking and more.

If you are curious to find out the main features of Semrush, this section is for you.

Here are THREE important tools from Semrush that you can use to build and develop your website or online business.

1. Magic Keyword Tool

Semrush has the world’s LARGEST keyword database, with over 22 billion searchword.

This means you can easily find new placement options for almost any topic.

Using the Keyword Magic tool, you can easily analyze the total search volume, average difficulty and intent of each keyword.

This is how it looks;

As you can see, for our example keywords, Semrush Keyword Magic Tool suggests over 5.6K keywords.

You can also sort these keywords by;

• Wide match
• Sentence match
• Exact match
• Related

For each topic or keyword phrase, you get the following keyword metrics;

• Keyword suggestions
• Keyword intent
• Search volume
• The trend of the keyword
• Keyword difficulty score
• Total search results
• Search functions and much more

If you want to find question-based keywords for your topic, you can do that too.

To find question-based keywords, enter any topic or keyword and click on the “Questions” tab.

Take a look;

Can you see it? When you click on the “Questions” tab, you’ll get a list of question-based keywords that contain your starting keyword.

You can also filter keywords by include/exclude keywords, search intent, word count, etc.

This is how it looks;

As you can see above, you will find various filters to exclude unwanted keywords. Here are a few filters you need to know;

• Word count filter allows you to find long-tail keywords.
• Price per click and Competitive density filters can help you find PPC keywords.
• Bind and Keyword difficulty filters can help you find easy to rank and profitable keywords.
• Intention filter is useful for sorting and analyzing keywords by a specific intent type.

All in all, the Keyword Magic tool from Semrush is the ONLY keyword tool you will ever need to find highly profitable keywords in your niche.

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2. Backlink Analysis

Semrush probably has the largest backlink database in the world as it has passed 43 trillion backlinks from over 1.6 billion domains.

If you want to analyze your competitors’ backlink profiles and make side-by-side comparisons between multiple domains – the Semrush Backlink Analytics tool is for you.

The best part? Semrush has the FASTEST backlink database.

Take a look at the following illustration.

See how fast Semrush’s backlink database is? Within a few minutes you can find ALL the new backlink opportunities for any domain in the world.

Here is what a domain’s backlink analysis on Semrush looks like;

Can you see it? Just by entering a domain, the Semrush Backlink Analytics tool will show you its in-depth backlink profile which shows you;

• Total number of backlinks
• Referring domains
• Estimated monthly visits
• Total number of keywords
• Outgoing domains

You can also find all the NEWLY acquired backlinks pointing to any domain.

This is how it looks;

As you can see, you can find the linking domains along with their authority score, anchor and target URL.

So if you are looking to find your best link building opportunities with the biggest and fastest backlink management tool – Semrush Backlink Analytics tool is exclusively for you.

You can also use Semrush’s backlink checker to analyze sponsored and user-generated content on any domain or website.

This is how it looks;

As you can see, you can find the domains;

• Backlink types (text links, image links, etc.)
• Link attributes (dofollow links, sponsored links, UGC links, etc.)

In a nutshell, the Backlink Analytics tool is the most powerful SEO tool that you can use to find link building opportunities, keep an eye on your competitors’ backlinks, find toxic links for any domain, etc.

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3. Site Audit

Struggling to increase your website’s organic traffic even after publishing content regularly?

After that, your website may have technical problems.

This is where you need a website audit tool.

Fortunately, Semrush offers a website audit tool to help you find and fix your website’s SEO issues and improve your search rankings.

With Site Audit tool from Semrush, you can scan any website for over 140 technical website health and SEO error.

This is what the site audit looks like;

As you can see, the Site Audit tool helps you find the health of your website by showing you all the errors, warnings, messages that your website has.

It also gives you access to thematic reports that include;

• Problems with review
• HTTPS issues
• Vital core sites
• Website performance
• Internal coupling problems
• Markup issues and more

Once you find these issues, you need to start prioritizing the discovered issues and fixing them to start getting more traffic from Google.

The best thing about the website audit tool from Semrush is that it also suggests how to fix your website problems.

Take a look;

As you can see, when you click on the “Problems” tab, it will show you all the errors or warnings your site has along with suggestions on how to fix them.

Overall, Semrush site audit is an essential tool for any website owner who wants to find and fix their SEO problems and increase their search traffic from Google.

Looking for more tools offered by Semrush? Check out ours Semrush review with 30 day free trial if you want to grab its free trial and know more about the tool.

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General Semrush Terms

Here’s an overview of the standard terms you get access to while using Semrush.

Authority score

Authority Score is Semrush’s proprietary metric used to measure overall domain quality. It is based on the number of backlinks, referring domains, organic search traffic, etc.

KD%: Keyword difficulty

It shows you how difficult it would be for a website to rank organically in Google’s top 10 for the analyzed keyword.

CPC: Price per click

It shows you the average price advertisers pay for a user’s click on an ad triggered by a given keyword (Google Ads).

Competitive density

The level of competition between advertisers bidding on a given keyword in their PPC campaigns.

SF: SERP Features

SERP features are any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result.

Network graph

It shows the domain’s backlink network.

Toxicity score

A site’s toxicity score shows you the number of toxic backlinks leading to an analyzed site or domain.

Referring domains

This shows you the number of different unique websites linking to a domain or website you are looking at.

Semrush rank

It shows you the domains that get the most traffic from organic searches.

Anchors

It shows a breakdown of the most commonly used anchor text in a domain’s backlink profile.

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How much does Semrush Software cost in 2023?

So what is the price of Semrush software?

Semrush offers the following THREE price packages.

1. Advantage: This is the affordable plan from Semrush that costs you $99.95 per month (if invoiced annually) and is suitable for beginners and small teams. This plan offers the following limits.

• 5 projects
• 500 keywords to track
• 10,000 results per report

With this plan, you get access to all the necessary tools, including competitor analysis, keyword research, website auditing, advertising and social media tools, and more.

2. Guru: This plan is a perfect choice for agencies and medium-sized businesses. It costs you $191.62 per month (if billed annually) and offers the following limits.

• 15 projects
• 1500 keywords to track
• 30,000 results per report

With Guru, you get all the features of the Pro plan along with the Content Marketing Toolkit, historical data, multi-location and device tracking, GDS integration and more.

3. Business: This plan is a good choice for large agencies and businesses. The business plan from Semrush costs you $374.95 per month (if billed annually) and offers the following limits.

• 40 projects
• 5000 keywords to track
• 50,000 results per report

With the Business plan, you get all the features of the Guru plan along with extended limits, API access, PLA analytics and more.

Want to try Semrush?

Semrush offers a 30-day free trial , which can be accessed using the following link.

Activate Semrush 30-Day FREE Trial ($119.95 value)

All the Semrush plans come with a 7-day refund policy. This means that if you decide to cancel or downgrade your subscription within the first seven days, you will get a full refund.

For more details, check out our detailed comparison Semrush Pro vs Guru vs Business where you will find the differences between each of their plans.

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Advantages and Disadvantages of Semrush SEO Toolkit

Advantages of using Semrush:

Cons of using Semrush:

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Frequently Asked Questions | What is Semrush used for?

Here are some of the frequently asked questions about the Semrush tool.

Related Resources on Semrush:

• Top 10 BIGGEST Benefits of Semrush SEO Tool
• Semrush Coupon: Grab Your 30 Day Free Account
• Ubersuggest vs Semrush: Which is better in 2023?

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Final Thoughts on Semrush SEO Software

Whatever your SEO needs, including content marketing, competitor research, PPC and social media – you can use Semrush to get all these things done from one platform.

You don’t need to invest in more tools as Semrush offers 55 amazing tools. Semrush is also extremely easy to use and has many free resources on its website.

What are your thoughts on Semrush SEO software? Did you find it useful? Do you have more questions about it? Tell us in the comments.